Denver, CO

Richard Holland

Principal Client Partner & Ad Tech Specialist

15+ years connecting enterprise brands with programmatic solutions. Currently building the future of performance advertising at Infillion.

Let's Connect See My Work

Ad Tech Strategy Programmatic Media AI Innovation Sales Leadership Marketing Analytics Enterprise Partnerships CTV & Attention Ad Tech Strategy Programmatic Media AI Innovation Sales Leadership Marketing Analytics Enterprise Partnerships CTV & Attention

About Me

Bridging Technology & Strategy

With over 15 years of experience in the ad tech industry, I specialize in connecting brands with programmatic solutions that drive measurable results. My career spans the evolution of digital advertising — from the early days at Google to building enterprise partnerships at scale.

Currently pursuing an MBA at the University of Colorado Denver, focusing on Marketing and Artificial Intelligence, because I believe the next wave of ad tech will be defined by those who understand both the technology and the business strategy behind it.

15+ Years in Ad Tech

$200M+ Revenue Growth

MBA In Progress

Career Journey

Where I've Built

Infillion

Principal Client Partner, Programmatic

Apr 2025 — Present

Driving strategic partnerships and programmatic sales growth for enterprise clients. Connecting brands and agencies with a rebuilt DSP pairing MediaMath's DNA — transparency, customization, and control — with Infillion's proprietary ad products including CTV-native creative, identity-safe targeting, and full-funnel measurement.

Adswerve

Sales Director, East

2015 — 2025

Played a pivotal role in Adswerve's transformation from a small business to a $200M+ national enterprise, consistently driving triple-digit year-over-year growth in revenue. Led new business, existing accounts, and key partnerships. Spearheaded NYC relocation to establish East Coast presence, cultivate strategic partnerships, and attract private investment.

AOL

Senior Ad Solutions Manager

2010 — 2015

Onboarded mobile as a new profit center, eventually merging mobile and desktop offerings into a unified revenue operation. Managed desktop and mobile platform sales with emphasis on new account acquisition. Collaborated across sales and product teams to drive revenue growth and platform adoption.

Google

Account Associate

2008 — 2009

Where the ad tech journey began. Managed and resolved complex technical issues supporting Google Marketing Platform (CM360). Consulted directly with clients, engineering, and product management teams to improve platform features and drive adoption.

Featured Project

MEDDPICC Tracker

A deal qualification tool I built to bring structure and discipline to complex enterprise sales. Track every element of the MEDDPICC framework across your pipeline.

Full MEDDPICC Framework

8 complete elements with sub-items — Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Implicate Pain, Champion, Competition, and Risks.

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Deal Management

Create, track, and filter deals by stage and status. Visual scoring shows qualification progress at a glance.

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100% Local & Private

No cloud, no accounts, no data leaving your machine. Pure client-side with localStorage — your deals stay yours.

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Quick Capture

Post-call logging for contacts, pain points, and next steps. Timeline tracking with MEDDPICC element tagging.

Download the Tracker

Free, open-source, zero dependencies. Works in any modern browser.

Download ZIP Live Demo

Tip: Email providers may flag ZIP files with code. Share via link instead of attachment.

~100KB No install required HTML/CSS/JS

Education

Always Learning

In Progress

University of Colorado Denver

MBA Candidate — Class of 2029

Marketing specialization focusing on Strategic Leadership, Digital Transformation, and AI implementation in business.

Completed

Westwood College

BS in E-Commerce — Class of 2007

Coursework in web technologies, digital marketing strategies, and online retail operations.

Perspectives

Latest Thinking

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On My Radar

What I'm Into

Giving Back

Community Impact

Denver University

Guest Lecturer

Providing real-world examples of data-driven marketing concepts to the next generation of marketers.

Encore Community Services

Friendly Visitor

Quality time with elderly citizens. Encore provides caring services helping older adults in New York live independently.

Colorado Youth At Risk

Mentor

Empowering young people and those around them through community-based mentoring.

Off the Clock

Personal Pursuits

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Brazilian Jiu Jitsu

Training for discipline and resilience on the mats.

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French Language

Challenging cognitive flexibility through language learning.

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Guitar

Creative outlet and lifelong musical practice.